e-store Monge.com


e-store Monge.com

Tiendamonge.com had already launched its e-store, but people did not know about it or did not use it. We needed a campaign that not only communicated the benefits of buying in Monge’s e-store, but the interest of the people for the e-store.

So, to show how easy, fast and the advantages it gives to buy at tiendamonge.com we looked for a character that would stand out for asking everything and always wanting the best of the best products: a Rockstar. That was how we generated the character of Richard Rock, who along with a dedicated staff, showed us how the whims of this star were quickly and easily achieved with the best of technology thanks to Tiendamonge.com.

 

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