EVERY TIME THERE ARE MORE SINGLE PEOPLE LIVING ALONE.
In Central America, it is estimated that 20% of households are people living on their own.
AND ALTHOUGH THEY ARE SMALLER HOUSES, THEY HAVE HIGHER EXPENSES.
On average, a person who lives alone has an expenditure 18% higher than that of a person in free union without children. It is a very attractive target for Walmart, because there you find everything you need to live alone. But how do we talk to an audience that consumes humorous content on the Internet all day?
Using their language: humorous tutorials. For this reason, we thought it was outdated that the communication of supermarkets should be traditionally addressed to housewives and family heads. We decided to go for a walk and talk to young people living alone. For this, we created four tutorials that we share in social networks, from Guatemala to Costa Rica.